Improve Link Popularity

To improve link popularity, search for complementary sites and requesting a "Link Exchange".
Submit your site to free or low cost directories. The directories can be industry specific, regional, or general.
The more sites that link to you, the more traffic you can expect to receive to your site. People find nearly as many Web sites by following links from one Web site to another as they do by using the search engines. Some well-placed links to your Web site can be great long-term traffic generators.
More and more major search engines will rank your pages higher when you have many links to your Web site (i.e., your link popularity). Higher search rankings, of course, translate into greater traffic.
The more quality links to your site, the more ways search engine spiders have for finding you each week. Therefore, you tend to stay indexed longer and are less frequently dropped from the index.

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